5 Reason Why Packaging is Important for Your Product

Understanding why packaging is important for the success of your business is essential

Packaging is important because it:

  • Supports branding. Packaging can support a brand’s image, helping to establish its identity. For example, colorful packaging and creative designs are made to grab a consumer’s attention and differentiate their products on store shelves. The concept of “eye-catching” also applies when it comes to names and descriptions: the more memorable or clever these features are, the better your product will be at attracting customers.

  • Influences purchase decisions. Relatedly, many consumers consider packaging when deciding which products to buy. For example, if two products have similar ingredients but one has a more appealing package design than the other, consumers may be more likely to choose that one over its competitor. This pattern is particularly prevalent among millennials.

  • Protects the product inside from damage or deterioration during transport or storage by containing it within certain protective materials such as cardboard boxes, plastic bags or bottles and so on.

  • Helps enhance product safety by incorporating safety features like child-resistant caps for medicine bottles and tamper-proof seals for food containers

  • Improves shelf appeal – attractive packaging can make a difference in how quickly your goods move off the shelves

1. Business Branding

A brand symbolizes your business in the market. To maintain a healthy growth of your business, it is essential to have an effective business branding strategy in place. Effective business branding helps you create an emotional connection with your target audience and stand out from your competitors.

It is necessary to create a consistent brand image for all the promotional activities of your product or service. If you’re selling some kind of product, you can use packaging as an effective platform for promoting your brand and differentiating it from other similar products in the market.

2. Influences consumer purchase decisions

As a consumer, you’ve experienced how marketing influences your purchase decisions. But maybe you aren’t aware of just how much packaging can influence customer decisions.

Packaging helps sell your product

Did you know that nearly 80% of consumers find packaging design to be the most important aspect when purchasing a product online? And 75% say they make their decision in under 5 seconds. That’s it!

Why is this? Well, in today’s world where people are hungry for information and visual stimulation, most people prefer to get as much information as possible before they buy anything at all. So if your product has a poor packaging design, there is good chance that you have lost out on plenty of business without even knowing it.

3. Product protection

  • Increase shelf life
  • Prevent damage from transit

  • Prevent damage from handling

  • Prevent damage from the environment (humidity, light, heat etc.)

  • Keeps contaminants out

4. Improves shelf appeal

The fourth reason that packaging is important is that it helps your product stand out from the competition. When a customer goes to the store, they have many choices. If you have great packaging and your competitors do not, you will be able

to attract customers toward your product instead of theirs. Why does this happen? There are a few reasons, but the first involves what we already talked about: shelf appeal. If a customer walks into a store and sees your fun, colorful packaging while they see plain brown boxes or boring white paper bags next to it, where do you think their eyes will go?

Second of all, think about branding. Branding means building an identity for yourself so that customers know who you are when they see you on the shelves or online. You want them to recognize your brand and feel comfortable with it because

that puts them at ease when they buy from you. If someone has never heard of your company before but sees that fun colorful package in the store and thinks “Wow! That looks fun!” then suddenly their familiarity with your brand just shot up by quite

a lot! This can really help convince them to purchase from you rather than risk buying from a company whose products look like “generic” items sold in bulk or off-brand alternatives (i.e., knockoffs).

5. Enhances product safety

With consumer safety being of paramount importance in the modern world, your product packaging is responsible for a lot more than just looking good. If you’re selling anything, then your package needs to be functional and protect that product. But consumer safety concerns extend beyond just keeping your goods intact and safe from outside hazards.

  • Many products are especially dangerous if consumed by children, even if they’re entirely harmless in the hands of adults. As such, all potential hazards should be assessed when developing a package design. Does this container need childproofing? Can its contents be used safely by children?

  • In addition to containing potentially dangerous items, your packaging may contain items that are expensive or otherwise valuable. Tamper-evident seals can help customers know where their goods have been before they buy them.

Massachusetts Inventory Temporarily Unavailable

It is times for the big move. We are required to be out of the current facilities by the end of this week (January 29th). Due to this we will need to take some products off the site temporarily as they are going to move between facilities. We wish this was not the case and we apologize for the inconvenience. We will try our best to get back up and shipping these products as soon as possible.

The following Product Lines are Affected: Clearance Zip Top Bags

We’re Moving and It’s Exciting!

Greetings to all our amazing customers. Yes you read that right. We’re actually excited to move. Why? You might ask. First a bit of History.

Danco Packaging Products, LLC has only been in existence since January 1st 2020 but the original company, JC Danczak, Inc., was established in 2000. In those first 20 years we moved 4 times, last time being in 2017 after a fire that left us reeling. Since then we have been here in historic Holyoke, MA sharing warehouse and office space with New England Ultimate Finishing, whose owner, Dale DaRosa is a great personal friend of ours. Unfortunately NEUF is growing and Dale needs the space so we have to go.

At first this news hit me like a ton of bricks because of the unknown but now that we have the new location I can see that this is a good thing, a great thing even. I can see this push out the door like a momma bird pushing her babies out of the nest. We are spreading our wings, here at Danco, and we’re ready to fly.

What does this mean for you, our customers?

We value each and every one of our customers and look forward to continuing to do business with you. We will do our very best to not interrupt the processes and shipment of orders but there might be some delays of some products as the inventory is being moved from one location to the next. We will communicate said delays if they affect your order.


Our Holyoke Office will remain open until January 31st, 2022 but phones might be down for a period of time during the end of the month and beginning of the next. We will try our best to minimize any downtime. During this time email will be the best form of communication.

The new offices in West Springfield, MA should be up and running on February 1st and fully operation by the end of that week.

Office hours, phone number & email will remain the same:
Mon – Fri 9AM to 5PM | 800-831-3220 | orders@dancopackagingproducts.com

New Location

80A Windsor St West Springfield, MA 01089

Questions or Concerns?

If you have any questions or concerns feel free to contact me directly at the number listed above. We look forward to working with you from our new location!


Samuel Mateo, Jr.

Holiday Closing Information

Wishing You a Happy Holiday Season

Danco Packaging Products will be closed between December 22nd and New Year’s Day starting at 5 pm on Tuesday, December 21st, and reopening at 9:00 am on Monday, January 3rd. Please plan accordingly.

As always, we are grateful for your business, and look forward to working with you in 2022. We hope you enjoy the holidays with your family and friends!

For general inquiries or quote requests please call us at 800-831-3220 or email us at info@dancopackagingproducts.com.

NOTICE: We Will Be Closed August 11th-13th

Greetings to all of our amazing customers!

Orders placed from 2PM Wednesday, August 11th through Friday, August 13th will not be processed and shipped until Monday, August 16th.

During this time there will be no phone or email support.

Please plan accordingly.


Here at Danco Packaging Products LLC, we are a small operation under new ownership as of January, 2020.

Throughout our time serving you, we have worked hard to fill all orders and bring you the best customer service in the industry.

In order to serve our team that has so tirelessly worked for the past 16 months, we have made the decision to close down operations for an extended weekend for much needed rest and relaxation.

We sincerely apologize for any inconvenience this may cause you and are happily willing to help you with order fulfillment prior to, and after, our extended weekend.

Thank you so much for your continued business and trusting us with all of your packaging needs.


Samuel Mateo, Jr.

NOTICE: Temporary Warehouse Closure

UPDATE 04/19/21: Once again our Massachusetts warehouse will be closed from Tuesday April 20th through Thursday April 22nd for the same reasons listed below (inventory management/clean and sanitize). This will also affect shipment of the same products listed below. Any and all products, from this warehouse (Massachusetts), ordered after 2PM EST April 19th will not ship until Friday April 23rd. Products not listed will not be affected by this closure. Phone orders and support will also be down during this time. Please email us for any orders or support.

UPDATE 11/18/20: The Massachusetts warehouse will again be closed on Thursday November 19th and Friday November 20th for the same reasons listed below. This will also affect shipment of the same products listed below. Any and all products, from this warehouse, ordered during the next 4 days will ship on Monday November 23rd. Products not listed will not be affected by this closure.

Notice to all our wonderful customers, our Massachusetts warehouse, located in beautiful Holyoke (The Paper City), will be closed from Tuesday August 11th until Thursday August 13th for inventory management purposes. While we’re at it we will also take the opportunity to clean and sanitize all work areas to keep our employees safe and virus free during these unprecedented times.

What is affected?

Due to the closing of the aforementioned warehouse all orders of the following products will not ship until Friday August 14th so please plan accordingly:

Anything Else Affected?

Yes unfortunately, due to our main offices being located at this same warehouse there will be some delays on order processing. Usually we try our best to process and ship out orders within 24 hours, during the next three days please allow up to 48 hours. 

We apologize in advance for any inconvenience these changes may cause. Thank you for understanding.

Hip Hip Hooray!

Great Things Come In 3

Danco Version 3.0 is here!

Danco 3.0 Is Here!

We are very excited to announce that our website has been given a bit of a facelift in the last week or so. Some of you may have noticed already. We had been working out some bugs and we think we got them all but if you find one feel free to let us know.

DANCO 3.0 Has a Ton of New Features:

  • Persistent Shopping Cart: saves your cart contents across sessions and multiple visits to the site.
  • Better Search Functionality: a lot easier to find what you are looking for.
  • Responsive Design: the site will resize to your device of choice (as seen above).
  • Cleaner and Bigger Layout: larger much clearer product images and text.
  • Updated My Account Area: Cleaner and easier than ever to find past orders and tracking information.
  • & Much Much More

In the end we wanted Danco 3.0 to serve you better. Please do not hesitate to let us know if you have problems with our new website.

Danco Packaging Products Response & Updates on COVID-19

Danco COVID-19 Shipping Update ~ 4/24/20 

The majority of our warehouse locations are open and continuing to fulfill orders as normal. However, some orders are experiencing longer than normal delays in shipping. Most orders are shipping within 1 business day but some orders are taking up to 3 business days to ship. Our team is working as quickly as possible to ship all orders.

We thank you for your trust, support, and understanding in this difficult time for our great nation. As always, if you have any questions, or concerns, please do not hesitate to contact us. Please note that there are currently extremely long wait times for our phone support, if possible, please email us at orders@dancopackagingproducts.com and we’ll be happy to answer any questions as quickly as possible.

Danco COVID-19 Shipping Update ~ 3/27/20 

UPS has halted their delivery service guarantee during this COVID-19 crisis.  We at Danco will continue to do our best to service our customers the way we always have, but UPS delivery times and refunds are not guaranteed during this time.  For more Danco shipping information please click here

ClearBags COVID-19 Update ~ 3/25/20

Dear Valued Customers,
Our hearts go out to all of those who have been negatively impacted by the COVID-19 outbreak. The safety and health of our community, including our loyal customers and employees is of utmost importance to us.

We know that our customers rely on our operations and products to keep their businesses thriving. All of our distribution centers are open at this time to provide you with the products and customer service that you have come to rely on.

We have created a comprehensive plan to protect all of our employees. We are making sure to follow all recommended guidelines set forth by the Centers for Disease Control and Prevention (CDC) in their Interim Guidance for Business and Employers. We are emphasizing employees staying home if sick, using respiratory etiquette, and appropriate hand hygiene. Where employees are able to work remotely, we are having them do so.

Our local customers will not be able to pick up orders directly from our offices, but we will continue to ship all orders received. Our customer service representatives are available at regular hours at 800-831-3220. We will continue to sell online at www.dancopackagingproducts.com. We are also accessible on all social channels and will be available to answer any questions and concerns you may have in these difficult times. We are doing our best to use this time wisely so that we may come out of this situation stronger and even better equipped to serve our customers.

We are all in this together. Please take care of yourselves and your families. Let’s stay safe and stay hopeful.

The DPP Team

We Are Now One!

As mentioned in our last post JC Danczak and Danco Packaging Products were to merge as of Monday June 17th. This merge is now complete.

Accounts, passwords and all your information should be working as per usual. All products and categories are the same and have actually grown and will continue to as we add more and more eco conscious products.

If you have any questions feel free to reach out to us the support.
All support procedures continue to be the same for JCD and Danco, they remain unchanged, so please continue to use the same channels you’ve been using.

Call us toll free 800-831-3220, email customerservice@dancopackagingproducts.com or use our contact form.

JC Danczak and Danco Packaging Products are Becoming One!

Dear Customers,

I am pleased to announce that JC Danczak (JCD) and Danco Packaging Products (Danco) will officially be operating as one as of June 17th, 2019. Over the past years, many of you have asked if JCD and Danco are one in the same, and they are. We initially launched Danco as a sister site that complemented JC Danczak with a more Eco-friendly line of products. As a leader in product packaging, we tried to provide our customer with more Eco-conscious products and over the years that demand has only increased. With this merge we pledge:

To increase our efforts to help our planet
We plan to provide even more products made completely or predominantly out of recycled materials. We also plan to increase products made using renewable energy when a recycled material is just not an option. In addition to our in office recycling program, we are cutting paper use by up to 90% as we move to an almost completely digital office workflow.

To merge the best of both websites
JC Danczak offers a mobile site, Danco does not. Danco offers an exclusive line of Eco-conscious products, JC Danczak does not. JCD offers a more accurate shipping estimator, Danco comes close but no cigar. We are merging these and many other aspects of each site to make it the best experience we have ever offered.

End the confusion once and for all
Over the years running both website has been a bit confusing at times. We fielded many a phone call with the wrong name and hearing confused customers on the other end is never a good look. We will now only be Danco and we will be the better for it and our customers will benefit from it all the more. As of Monday June 17th all jcdanczak.com traffic will be rerouted to dancopackagingproducts.com

As we work to deliver the value of the combined websites, we are equally as focused on making sure it is a smooth transition. We have worked closely with our developers to make sure any links going to a product on JCD redirects correctly to the same product on Danco. For those wondering Product numbers/SKUs on JCD will still work on Danco. In the event that you have any issues we ask that you contact us via email or call and we will do our best to get you to the correct product and also fix said link.

For JC Danczak/Danco, it will always be about the customer. Our goal is 100% customer satisfaction. We are dedicated to increasing the quality of support you have come to expect from JC Danczak and Danco Packaging Products, without interruption. All support procedures continue to be the same for JCD and Danco, they remain unchanged, so please continue to use the same channels you’ve been using.

Thank you for your continued support.


Robert Danczak